爆料社区

This report provides an update on It鈥檚 My Move 鈥� our campaign supporting young women to get and stay active their way.

Led by 爆料社区, in collaboration with the sector, the campaign is a key initiative in 爆料社区鈥檚 Women and Girls Action Plan.  As well as encouraging young women to find physical activity options they enjoy, the campaign is about educating parents/caregivers and providers of physical activity about the ways they can support and build the confidence of young women.  

The report outlines what we set out to achieve with the campaign, the results to date, as well as where we鈥檙e heading next. 

Summary鈥痮f findings 

It鈥檚 My Move is inspiring shifts in attitude that encourage young women to be more physically active. The TV commercial, aimed at adults, reached more than 1.7 million people, with social activity on TikTok reaching more than 2.2 million young people.  

Of those who had seen the campaign: 

• Nearly half of young women surveyed chose physical activities that made them feel good, learned about different ways to be active, or talked to family or friends about being active. 
• The response from parents and caregivers has also been encouraging.  84% surveyed have taken action 鈥� whether that鈥檚 encouraging young women to be active their way or learning about the barriers they experience when it comes to participation.   
• 64% of parents and caregivers surveyed have encouraged young women to focus on fun when being physically active, and 58% believe they now know more about what may be holding young women back from being physically active. 

It鈥檚 My Move is shifting attitudes thanks to the leadership and support of 爆料社区 partners, sector providers and supporters of young women, but our collective efforts must continue to turn intentions into action.

Read the report

It's My Move Progress Report

pdf - 10735 KB