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Social media Accessibility tips

Social media Accessibility tips

1. Images 

  • 鈥婭nclude the information you wish to share in the text of the post and use images as a bonus.   
  • 鈥婨nsure any textual or visual information that the image contains is conveyed in text using Alt text if the platform allows. 

2. Language 

Use plain language and avoid jargon. Use short, clear and easy-to-understand sentences and paragraphs.  

  • 鈥婾蝉别 active voice and avoid the passive voice (ie Jenny kicked the ball. Not: The ball was kicked by Jenny.)
  • 鈥婣void, or explain, acronyms and abbreviations fully. 
  • 鈥婾蝉别 .

3. Use of colour 

鈥婸oor colour choices can make it difficult for people with visual impairments to read your content. 

  • 鈥婸rioritise sufficient contrast between text and background colours.  
  • 鈥婣void relying solely on colour to convey information, as this can exclude those with colour blindness.  
  • 鈥婤e mindful of using vibrant colours excessively, as they can be distracting and difficult for some users to process. 

4. Motion 

鈥婨xcessive motion or flashing can affect those with vestibular issues or trigger seizures. 

  • 鈥婣void content with regular flashing or strobing at three times second or faster. 

5. Links 

  • Shorten lengthy URLs using URL shorteners (eg .)
  • Place links at the end of sentences to facilitate seamless reading. Indicate link destinations using descriptive labels like [AUDIO], [PIC], or [VIDEO] to provide clarity.
  • 鈥婥heck that the link destination is accessible. 

6. Hashtags 

鈥婾蝉别 Camel Case when creating hashtags for social media posts.  Camel Case is where the first letter of each word within the hashtag is capitalised eg. #EveryBodyActive.

Screen readers use Camel Case to interpret and pronounce each word within the hashtag. 鈥媀isual readers can recognise the shapes of the words better than #everybodyactive. 

7. Video 

  • 鈥婾蝉别 captions for all videos by default. 
  • 鈥婭f possible, add a transcript, or better still a full textual description, to the post alongside the video. 
  • 鈥婣dd text to posts with the core message for those who cannot use the captions or audio. YouTube and Instagram both allow you to post text to accompany your video. 
  • 鈥婣void enabling auto-playing video or audio. 

9. Emojis 

  • Limit emoji use and don鈥檛 use emoji to replace text: only to enhance it.  
  • Not all screen readers will interpret emojis the way you may intend them to be read. Low vision users may struggle to see the difference between face emojis.

10. Platform-specific accessibility features 

Familiarise yourself with the built-in accessibility features provided by each social media platform. 

  • 鈥婾蝉别 alt text, image descriptions, and auto-captions to make your content more inclusive.  
  • 鈥婯eep up with platform updates to new accessibility enhancements. 

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