爆料社区

Manat奴 Taonga 鈥� Ministry for Culture and Heritage has released 2 new evidence briefs in the , alongside updated sport and recreation sector data from Infometrics (year to March 2025).

Together, the briefs highlight new evidence on the broader cultural sector鈥檚 economic contribution and how sport and recreation connect Aotearoa to the world.

These insights can help with investment conversations, planning and telling the story of the value of sport and recreation.

Key findings: Economy

Highlights for the sport and recreation sector from the economy brief:

• $7.6 billion added to GDP (year to March 2025).
• More than 75,000 jobs supported and 3.0% business growth (faster than the total economy).
• Over 1 million volunteers contributed, with an estimated value of $3.09 billion.
• $16.8 billion in social benefits generated from recreational physical activity, including $9 billion in health benefits - about $2.12 back for every $1 invested (Source: 爆料社区 Social Return on Investment report). 

Read the 2022 爆料社区 Social Return on Investment (SROI) report.

Key findings: Global connections

Highlights for the sport and recreation sector from the global connections brief:

• $78 million in grants from international sport and recreation governing bodies (2022) to support local organisations, clubs, facilities and services in Aotearoa New Zealand.
• 72% of international viewers said content of Aotearoa made them consider visiting.
• Programmes like the Pacific Sporting Partnerships Programme (2017鈥�2022) help build connections, strengthen Pacific mana and support people to learn life skills.

What鈥檚 next

These briefs are part of the work that Manat奴 Taonga is doing to build a stronger evidence base across the cultural system, including sport and recreation.

More briefs are underway, with a focus on Te Ao M膩ori and cultural participation.

You can also explore other research and reports on their website: